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Reuse is common sense: FCRBE campaign


Today in NW-Europe, only 1% of building elements are reused following their first application. Although many elements are technically reusable, they end up being recycled by crushing or melting, or disposed. The result is a high environmental impact and a net loss of economic value. 


This project aims to increase by +50% the amount of reclaimed building elements being circulated on its territory by 2032.

Focusing on the northern half of France, Belgium, and the UK, the project also covers, with lesser intensity, the Netherlands, Ireland, the rest of France, and Luxembourg. This area houses thousands of SMEs specialized in the reclamation and supply of reusable building elements.


Despite their obvious potential for the circular economy, these operators face significant challenges: visibility, access to meaningful projects and integration in contemporary building practices. Today, the flow of recirculated goods stagnates and may even decrease due to a lack of structured efforts.

Greenhouse by Superuse on site

GREENHOUSE embodies the classic look of a wooden barn and the typical structure of Dutch greenhouses: reused materials combined with DIY community-based building for a low-impact and comfortable living environment.

See project

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