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REUSE Rethinking Packaging  Free eBook by Ellen MacArthur Foundation


Rethinking Packaging Free eBook


by Ellen MacArthur Foundation

Reuse – rethinking packaging eBook is available in: English中文,



Publication date


43 pages

English  /中文 
Español, Português

2019 09

15 X 21 cm

Converting 20% of plastic packaging into reuse models is a USD 10 billion business opportunity that benefits customers and represents a crucial element in the quest to eliminate plastic waste and pollution.

This new release from the New Plastics Economy team provides a framework to understand reuse models by identifying six major benefits of reuse, and mapping 69 reuse examples. Based on an evaluation of more than 100 initiatives, and interviews with over 50 experts, it aims to inspire and help structure thinking. Reuse – Rethinking Packaging provides a basic description of how different reuse models work as well as typical implementation challenges.


It is not intended to be a detailed how-to implementation guide. The focus of this initial work is on packaging solutions in business-to-consumer (B2C) applications. While there certainly are many reuse opportunities in business-to-business (B2B) applications, these are generally better understood and adopted at scale already.


Reuse – rethinking packaging is available in: English中文 Español, Português

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